Shand Leveret
A sleek new chapter for Scottish cycle brand Shand Cycles, the Leveret is a versatile bike designed for everyday adventures. We led the identity creation for this exciting new range — shaping how the Leveret would be seen, remembered, and experienced.
The name Leveret — meaning a young hare — inspired a distinctive visual identity that balances agility and character. At the heart of the identity is a cleverly crafted logo that subtly incorporates a hare motif, reflecting the bike’s nimble performance and light, fast-paced spirit.
From the logo to a comprehensive identity system, every element was designed to align with Leveret’s personality. The project also included art direction for a product photoshoot, visual communications for the launch, and a purpose-built microsite.
Unveiled at The Cycle Show, the microsite introduced the Leveret to riders with a clean, focused experience — showcasing the bike’s design and features while encouraging visitors to register their interest.
Deliverables
Research and conceptual work
Logo design
Brand identity
Photography Direction
Launch Microsite
A unified creative execution that helped position Shand Leveret as a confident, design-conscious addition to the Shand family — and a compelling new choice for urban riders and trail seekers alike.
