San B - Artist

San B is a visionary contemporary artist, known for his distinctive, crystal-laden pieces. He was looking for a rebrand that would elevate his identity as an artist and grow brand awareness just a fast as his growing A-list clientele list.

He is redefined what’s possible in art, blending traditional techniques with bold, modern craftsmanship, so it was a must that his logo and identity mirrored this and represented his approach to art.

The logo mark is created by one 1 geometric diamond. When two are connected together, it creates an infinity symbol. Connected 4 diamonds creates the finished logo mark, a continuous and timeless loop of legacy, luxury and timelessness.

The brand pattern is created from a composition of smaller solid diamonds formed from the negative space in the logo mark.